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International Journal of Web Applications

Proposing Intelligent Models Based on Geographic Information Systems for Organizations

Teresa Guarda, Maria Fernanda Augusto
Universidad Estatal Peninsula de Santa Elena, La Libertad, Ecuador, CIST â€“ Centro de Investigacion en Sistemas y Telecomunicaciones, Universidad Estatal Peninsula de Santa Elena La Libertad, Ecuador, BiTrum Research Group, Spain & Algoritmi Centre, Minh

Abstract: While developing products, organization basically consider the requirements of customers, their views in the form of feedback and regular assessment which help ultimately to improve the products and may lead to establish an edge over other rival products. For this task, the information systems particularly the Geographic information systems which are the tools can help. For this purpose a wider variety of tools are used that provide very efficient results for assertive and effective decision making. To achieve it, the spatial organizations need to contribute with the needs of the entities whether they are from the public or private sector. The developments in information and communication technologies would provide other possible ways to accessing information and storage data, as well greater accessibility to multiple devices. These developments coupled with Internet of Things into a big digital ecosystem, revolutionizing the business models also in the area of marketing. Evidences are available for IoT which is increasingly growing in the economy, creating new opportunities and as a consequence innovative business model. We in this paper advocated a conceptual model that addresses geographic market intelligence, examining how the benefits of these can contribute to greater effectiveness in marketing programs and ultimately reap benefits to acquire skills.

Keywords: Market Intelligence, Geographic Information Systems, Spatial Data Warehouse, Geocodification Proposing Intelligent Models Based on Geographic Information Systems for Organizations

DOI:https://doi.org/10.6025/ijwa/2020/12/3/85-92

Full_Text PDF 526 KB Download: 229 times

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