| Social Media Recruitment from Employers Perspective |
| Hari G Krishna., Vyshak Mohan AMET University Chennai, India., L & T Technology services Ltd Chennai, India |
| Abstract: Current challenges and changes in technology and the role of the internet open up new vistas for companies to communicate and work. The fact that Social Networking Sites entered the business landscape, and in particular, the recruitment landscape leads to a demand for knowledge about recruitment trends regarding Social Networking Sites. To detect the extent to which the use of Social Networking Sites leads to effective recruitment, are search model was established in order to find relationships between the qualities of Social Networking Sites and effective recruitment. The chosen qualities of sites were information quality, popularity, networking scope, ease of navigation and security/privacy. Effective recruitment is characterized by the diversity of applicants, the quality of applicants/applications, the costs, the time and the target group orientation. |
| Keywords: Social Media, Recruitment, Employers Social Media Recruitment from Employers Perspective |
| DOI:https://doi.org/10.6025/jio/2020/10/2/55-65 |
| Full_Text PDF 709 KB Download: 214 times |
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