The Online Marketing and 10cs for Internet Marketers
Vinay Raj Ramachandran De Paul Institute of Science & Technology, India
Abstract: Some economists viewed the internet as the vehicle to achieve perfect markets as both buyers and sellers
possessed full market knowledge. The result would be a shift in the balance of power towards the customer and a reduction in the ability of suppliers to control or influence market prices. However, in reality market distortions may be still be prevalent when suppliers or controllers of resources continue to retain significant market influence. The internet has led to reinter mediation in supply chains and distribution channels. This has often resulted in costs being driven out with the elimination of intermediaries. The economic feel good factor may also influence the internet’s adoption generally in specific sectors. In addition to the way that the internet may shape and influence markets we should also consider some of the
economic forecasts in terms of value and cost reduction.
Keywords: Distortions, Intermediaries, Mediation The Online Marketing and 10cs for Internet Marketers
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