Barriers to Marketing of Information Products and Services in University Libraries
Gopal. G, Raiah. I, Lakshmipathi. L
International Journal of Information Studies, Vol. 11, No. 3, 2019.
DOI: https://doi.org/10.6025/ijis/2019/11/3/76-85
Link: http://www.dline.info/ijis/fulltext/v11n3/ijisv11n3_2.pdf
Abstract:
In the present information age, wherein information and knowledge are key to societal development, libraries
and information centres are potential source of revenue generation if the resources of the libraries and information centres
are marketed. Ever since the concept of marketing was introduced to libraries, certain barriers have prevented the libraries
in implementing marketing programmes. This paper attempts to look at the barriers that impede the libraries and information
centres from adopting marketing.