Improving Public Library Services through a Strategic Publicity Campaign in Nigeria
Ejiro Sandra Ukubeyinje, Diseiye Oyighan, Etido Emmanuel Nelson, Bolaji David Oladokun
International Journal of Information Studies, Vol. 17, No. 3, 2025.
DOI: https://doi.org/10.6025/ijis/2025/17/3/114-122
Link: https://www.dline.info/ijis/fulltext/v17n3/ijisv17n3_2.pdf
Abstract:
Public libraries in Nigeria have a rich history and play a crucial role in community development; however,
they face significant challenges, including inadequate funding, outdated infrastructure, and limited resources.
This Paper explores how strategic publicity campaigns can enhance public library services in Nigeria. It begins
by examining the current state of public libraries, highlighting their historical evolution, present challenges,
and underutilization. The role of publicity in public services is then analyzed, emphasizing its importance in
raising awareness, building trust, encouraging community engagement, and attracting funding.
Understanding the mechanics of publicity campaigns, including their objectives, components, and strategies,
is essential for their successful implementation. Effective publicity can significantly benefit public libraries by
increasing public awareness, enhancing community support, attracting funding, building a positive image,
promoting lifelong learning, and leveraging digital media. The paper concludes by offering recommendations
for Nigerian public libraries to implement strategic publicity campaigns, underscoring the potential for
revitalization and sustainability through enhanced visibility and community engagement.