International Journal of Web Applications Sulieman Al-Hawary, Ahmad Obiadat 11 4 2019 https://doi.org/10.6025/ijwa/2019/11/4/136-151 http://www.dline.info/ijwa/fulltext/v11n4/ijwav11n4_3.pdf This study aimed to identify the impact of mobile marketing on the customer’s loyalty in Jordan. The dimensions of mobile marketing were (Interactivity, Personalization, Localization, and Convenience). The study population consisted of the customers shopping through mobile in Jordan, a sample of 403 customers were taken. Their responses were investigated using a questionnaire designed for this purpose. The results were collected, entered into the computer and tested the hypotheses using the SPSS program. The study results showed a statistically significant effect of Mobile Marketing (Interactivity, Personalization, and Convenience) on Customers’ Loyalty, and there is a statistically insignificant effect of Localization on Customers’ Loyalty. based on the results, the researchers came up with some recommendations related to the fields of mobile content design, sharing information, benefit from the experiences, and solving customers problems.