Influence of Health Anxiety on Road Runnersâ€™ Attitudes toward Smart Wearable Devices
Fen-Fen Huang
International Journal of Web Applications, Vol. 7, No. 4, 2015.
DOI: 
Link: http://www.dline.info/ijwa/fulltext/v7n4/v7n4_3.pdf
Abstract:
The purpose of this study was to investigate road runnersâ€™ customer behavior regarding smart wearable
devices through an extension of the Technology Acceptance Model. A total of 314 road runners participated in the study,
and a regression model was formulated to measure the relationships among variables in the conceptual model. The
results revealed that perceived ease of use, perceived usefulness, and health anxiety had a significant impact on attitude
toward use. To increase individualsâ€™ intention to use smart wearable devices, it is critical to encourage a positive attitude
toward using the devices to acquire health knowledge. Emphasizing devising effective means to communicate the health
utility of the devices to customers should be the highest priority for industry producers.