Effect of Icon Concreteness, Semantic Distance and Familiarity on recognition level of mobile phone icons among E-literate and Non E-literates
Rakhi Batra, Zulfiqar Ali Memon
International Journal of Web Applications, Vol. 8, No. 2, 2016.
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Abstract:
Cell phones have turn out to be the most central communication gadget in our daily life. This results in an
enormously intense competition between almost all the mobile phone vendors. Despite of manufacturerâ€™s diverse types of
advertising strategies such as exceptional price cut offers or modern attractive functions, what really matter is whether this
everyday communication gadget has been designed according to the preference and requirements of all types of users. The
miniature type screen interface design is one of the recent research themes of the Human-Computer Interaction domain.
Because of the restricted screen size, â€œiconsâ€ have been considered as dominant part in usability of cell phones. This paper
measures the recognition level of icons among e-literate and non-e-literate people. This article explores the effect of icon
characteristic on recognition level of icons among e-literates and non e-literate users. It was found that designers of mobile
phone icons have to balance a trade-off between the need, requirements and understanding of both e-literate and non eliterate
users.