ICT Green Alignment: New Generation Model Based on Corporate Social Responsibility and Green IT
Rachid Hba, Abdellah El Manouar
International Journal of Web Applications, Vol. 10, No. 2, 2018.
DOI: 10.6025/ijwa/2018/10/2/64-73
Link: http://www.dline.info/ijwa/fulltext/v10n2/ijwav10n2_3.pdf
Abstract:
The current context of information and communication technology (ICT) alignment is characterized by strong
environmental and societal incentives and constraints to reduce carbon footprint. Companies must therefore reorient their
ICT alignment strategies towards a new sustainable mode to maintain the performance of innovation, transformation and
differentiation flows. This perspective opens up a new field of research, which takes into account the interactions with the
stakeholders, as well as a better adjustment of the technological, the economic and the social. In this paper, we present the
â€œICT Green Alignmentâ€ model as a new generation ICT management model. This model is developed according to a Green IT
and Corporate Social Responsibility (CSR) approach, which provides a theoretical tool for designing renewed managerial
strategies for Sustainable Development (SD).