Intellectual Capital as a Core Competency for Competitive Advantage: A Case Study
Nazem M.M. Malkawi, Kalid Al Omari, AzmiHalasa
Journal of Digital Information Management, Vol. 16, No. 4, 2018.
DOI: https://doi.org/10.6025/jdim/2018/4/192-202
Link: http://dline.info/fpaper/jdim/v16i4/jdimv16i4_4.pdf
Abstract:
This paper aimed to study intellectual capital
as a core competency for competitive advantage at pharmaceutical companies in Jordan. To complete the study, a case study was instituted by analyzing the responses of the pharmaceutical companies; the data
collected were analyzed with a statistical package. The
study concluded some results, the most appearing were;
pharmaceutical companies depend on intellectual capital
at a high level, competitive advantage also high, and there
is a significant statistical effect of intellectual capital on
competitive advantage as a whole and on all its indicators
(leadership, human recourse, innovation, processes, and
financial excellence) at (Î± â‰¤ 0.00). Researchers
recommend pharmaceutical companies management and
staff to reinforce using intellectual capital at all levels
and functions and use it as a main source for competitive
advantage in all its areas.