Journal of Data Processing Lucas Domínguez Rubio 8 3 2018 https://doi.org/10.6025/jdp/2018/8/3/95-99 http://www.dline.info/jdp/fulltext/v8n3/jdpv8n3_2.pdf The phrase “Nothing to Hide” is usually the initial way in which nowadays the mass media deal with problems around privacy. For several years now, when journalists, academics and activists discuss why privacy matters, they usually attack this argument. In fact, now there is a Nothing to hide genre established through blogs, conferences and books. The analysis of the various counter-arguments proposed in journalistic interventions allows us to evaluate assumptions, limits and similarities. In general, the set of counter-arguments seeks to generate some fear of potential personal inconvenience to show the importance of updating privacy as a social value. If the Nothing to hide aims that big data bases do not involve any personal, social or political problem, the different counter-arguments against it only point out that it could involve potential personal problems. In this way the Nothing to hide usually is the first obstacle to open political discussions around internet, since it could be a way to close the discussion about how we use the internet or it could be a way to spread this topic.