The Effect of Color in E-marketing For Saudi Culture
Ahsan Abdullah, Maeed Alammari
Journal of Data Processing, Vol. 3, No. 2, 2013.
DOI: 
Link: http://www.dline.info/jdp/fulltext/v3n1/4.pdf
Abstract:
Humans we use five senses i.e. of touch, smell, taste, hearing and seeing in order to perceive the world around us, but sight is the sense that we use most. Thus color is a powerful medium through which we view the world. Colors are also considered a significant part of our psychological and biological heritage. In this paper we will study the color psychology w.r.t marketing based on survey of 27 mostly female Saudi respondents from different age groups. We will consider the impact of color on health and disease, reliability, cheap, high-quality and favourite color of the respondents for the items being marketed. We argue that a cultural perspective of color research and application is vital for developing an understanding of the emerging marketof young Saudis.