Customer Satisfaction based Demand Analysis of Mobile Services
Aleksandar Tsenov
Journal of Data Processing, Vol. 13, No. 3, 2023.
DOI: https://doi.org/10.6025/jdp/2023/13/3/74-81
Link: https://www.dline.info/jdp/fulltext/v13n3/jdpv13n3_2.pdf
Abstract:
The rapid technology growth of the mobile networks has led to the situation where the competition for each one customer became a great importance. The customer satisfaction is increasingly attended to the quality, to the performance and to the usefulness of the services. These are in nature different characteristics and their complex evaluation requires implementation of new methods and tools such as fuzzy logic and fuzzy evaluation schemes. The paper proposes an approach for analyzing the customer demand on mobile services according their satisfaction with these services. The demand analysis is object of fuzzy evaluation approach based on the customer value hierarchy.