Triggers and Barriers of Rural Women Entreprenrurs : An Empirical Study
P. Paramshivaiah, B. T. Sampath Kumar
Journal of Data Processing, Vol. 15, No. 4, 2025.
DOI: https://doi.org/10.6025/jdp/2025/15/4/159-174
Link: https://www.dline.info/jdp/fulltext/v15n4/jdpv15n4_2.pdf
Abstract:
Rural women's entrepreneurship has been rising rapidly. More prominent businesses can be seen. Women
entrepreneurs in rural areas have taken up business activities on the basis of many driving forces. As Indian
women are in no way inferior to men in all walks of life and they are as good as men in entrepreneurial skills, it
is imperative to exploit the potential of Indian women. Women's participation in trade, industry and commerce
requires entrepreneurship. Studies have been done to understand the women entrepreneurs in general. Rural
entrepreneurship is relatively under researched. The present study is an attempt to understand the triggers
and barriers to women entrepreneurs in rural areas, in particular. A sample of 280 respondents from 10 villages
in Hassan and Mysore Districts was collected using an interview schedule. Factor analysis and ANOVA
were applied to test the hypothesis.
The results show that there is no difference in respondent's opinions regarding triggers. In contrast, there is no
common opinion, i.e. no common problems for all the types of businesses. Every kind of enterprise has its own
problems. We suggest for government financial assistance to rural women and educational support. We also
recommend enhancing women's outlooks by fostering a positive attitude.