Journal of Electronic Systems Lim Tek Yong 3 3 2013 http://www.dline.info/jes/fulltext/v3n3/2.pdf There are plenty of user experience evaluation methods available in the literature. However, most user experience evaluation methods measured different dimensions of user experience. Therefore, Norman’s emotional design is proposed as a common conceptual framework for user experience. User experience evaluation method should measure emotional response related to visceral, behavioural and reflective. A case study of user experience testing was carried out and result revealed that the selected mobile device scored high on usable, medium on valuable and low on likeable. Thus, a user experience testing is designed to provide holistic view of a product.