Journal of Electronic Systems Anisa Putri Ambar Serayu, Mifthahul Fathia, Devi Pratami, Muhammad Azani 9 1 2019 http://www.dline.info/jes/fulltext/v9n1/jesv9n1_2.pdf The rapid change in technology and internet has made a huge impact in education field. It has developed learning to the next point where anyone can learn anything from anyone else at any time. E-learning systems have become an important part of delivering the modern university curriculum. There are many shapes or forms of e-learning; one common form that everyone has known is a video-learning. Video is an effective medium to deliver knowledge or information to others because video-learning is able to present the information or knowledge in a consistent and attractive kind of way. However, not all video-learning succeed to deliver the information to students given the lack of knowledge educators have of which kind of video that brings students’ interest more. This study focuses on how a video-learning can increase students’ performance and what criteria of video should be applied in video-learning to acquire high students’ engagement and to increase students’ retention of the material. In this study, content visualization rubrics for e-learning video was created and tested. It’s proven to increase students’ performance by 61%.