The Effect of Malaysian Customer Characteristics on Intention to Adopt Edutainment Services in Digital Home
Amily Fikry, Zuhal Hussein, Rizal Yusob
Journal of Electronic Systems, Vol. 3, No. 2, 2013.
DOI: 
Link: http://www.dline.info/jes/fulltext/v3n2/3.pdf
Abstract:
This study aims to diagnose the significant differences between the Malaysian demographic characteristics and intention to adopt edutainment services in digital home. Questionnaires have been distributed to 339 respondents who reside in Malacca, Kuala Lumpur and Selangor. The results of the study revealed that there is a significant difference between gender and intention to adopt edutainment services in digital home. It is further suggested that gender should be given some consideration in future research efforts. The research and practical implications of these results are discussed and opportunities for future research are provided.