Intention to use Mobile Wallet: Extension of TAM Model
Krishna Kumar S, Sivashanmugam C, Ajay Venkataraman
Journal of Electronic Systems, Vol. 8, No. 1, 2018.
DOI: 
Link: http://www.dline.info/jes/fulltext/v8n1/jesv8n1_3.pdf
Abstract:
Purpose â€“ The purpose of this study is to examine the university studentsâ€™ intention to use mobile wallets (MWallet),
in this era of rapid technological advancement, using Technology Acceptance Model (TAM) as the basis. In addition,
it is also meant to analyze if cash crunch could be considered as an independent factor contributing to the model.
Design/methodology/approach â€“ In total 439 university students from a reputed Indian University. A survey questionnaire
was competed reflecting their responses to five constructs viz., their Intention to use mobile wallets, Subjective norms,
Awareness, Perceived security and Cash crunch. A structural equation modelling (SEM) method was used for modelling and
data analysis.
Findings â€“ The results from the findings led to the revelation that the model employed is a fairly efficient model to study the
intention of the Indian university students to use mobile wallets. The proportion of variance explained in University studentsâ€™
intention to use Mobile wallets by its antecedents was 50 percent. In addition, ten out of eleven hypotheses were supported
in this study. Further, the data gathered in this study indicate that the model employed has the potential to help in understanding
mobile wallet adoption by University students in India, in general.
Originality/value â€“ The model was built with TAM as a base which is a recognized and well-tested model to analyze and grasp
the intention to use technology. However, information on its cross-cultural validity is limited. The model employed in this
study on a sample of University students validated the cash crunch as an independent variable and the results indicated that
Cash Crunch Technology Acceptance Model (CCTAM) could be an extension of TAM as a model.