@article{1896,
  author = {Wang Shengjin},
  title = {CRM Mode Selecting for SMEs Based on Group Analytic Hierarchy Process and Fuzzy Comprehensive Evaluation},
  journal = {Journal of E-Technology},
  year = {2015},
  volume = {6},
  number = {4},
  doi = {},
  url = {http://www.dline.info/jet/fulltext/v6n4/v6n4_2.pdf},
  abstract = {This study presents a new selecting method of customer relationship management for Small and Medium Enterprises
based on group analytic hierarchy process and fuzzy comprehensive evaluation. The method uses a group analytic hierarchy
process to get the target’s weight, and evaluate the importance of the schemes by the fuzzy comprehensive evaluation method.
It not only embodies the decision maker’s subjective intent, but also reflects the objectivity of the information. It is a conceptual
and strategic breakthrough about the customer relationship management selection for small and medium enterprises.},
}