@article{2587, author = {Oliana Sula}, title = {Digital Natives Facebook readiness For online Entrepreneurial Learning in Small Transition Economies}, journal = {Journal of E-Technology}, year = {2018}, volume = {9}, number = {3}, doi = {https://doi.org/10.6025/jet/2018/9/3/82-96}, url = {http://www.dline.info/jet/fulltext/v9n3/jetv9n3_2.pdf}, abstract = {Young students in small transition economies are digital natives and active users of online social networks. Entrepreneurial learning and entrepreneurial opportunities may arise from their activity in online social networks. In order to take advantage from the entrepreneurial education potential of online social networks, Facebook readiness must be determined. Facebook is the most widespread online social network globally even there are a lot of recent controversies about how young people use it and how the limits and the impacts of its usage can be defined. The aim of this paper is to analyze different constructs and their respective structure which determine Facebook readiness for entrepreneurial purposes in a small open economy such as Albania. This study employs mixed methods approach. Quantitative data from were collected from a questionnaire distributed to Albanian students and analyzed with Exploratory Factor Analysis technique where structure of seven constructs of Facebook readiness for entrepreneurial purposes were determined. Qualitative data are collected from focus groups and interviews and they are used to analyze two other implications of online social networking readiness such as support from online mentors and online entrepreneurial orientation. Focus groups were arranged in Tallinn and Helsinki with Estonian, Finish and international Erasmus + students served to explore further on the challenges of Facebook readiness for entrepreneurial learning compared to other online social networks and focusing on the online networking mentoring dimension. 12 semi-structured interviews were realized with more experienced Albanian and Estonian young entrepreneurs in order to explore entrepreneurial learning orientation}, }