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<record>
  <title>CRM Mode Selecting for SMEs Based on Group Analytic Hierarchy Process and Fuzzy Comprehensive Evaluation</title>
  <journal>Journal of E-Technology</journal>
  <author>Wang Shengjin</author>
  <volume>6</volume>
  <issue>4</issue>
  <year>2015</year>
  <doi></doi>
  <url>http://www.dline.info/jet/fulltext/v6n4/v6n4_2.pdf</url>
  <abstract>This study presents a new selecting method of customer relationship management for Small and Medium Enterprises
based on group analytic hierarchy process and fuzzy comprehensive evaluation. The method uses a group analytic hierarchy
process to get the targetâ€™s weight, and evaluate the importance of the schemes by the fuzzy comprehensive evaluation method.
It not only embodies the decision makerâ€™s subjective intent, but also reflects the objectivity of the information. It is a conceptual
and strategic breakthrough about the customer relationship management selection for small and medium enterprises.</abstract>
</record>
