Journal of E-Technology Yuqi Zhang,Nan Hou,Shuyang Zhang 16 1 2025 https://doi.org/10.6025/jet/2025/16/1/19-26 https://www.dline.info/jet/fulltext/v16n1/jetv16n1_3.pdf This paper aims to explore the path of enhancing the competence of college counselors in student education through big data algorithms. A review of relevant research progress both domestically and internationally found that big data algorithms have great potential for application in student education in colleges and universities. Addressing the challenges faced by college counselors in improving their competence, a set of paths based on big data algorithms is proposed, including technological, methodological, mechanistic, and algorithmic innovations. Finally, a series of experiments are designed, and the results are analyzed to validate the effectiveness of the proposed path. The research results indicate that the path of enhancing the competence of college counselors based on big data algorithms can effectively improve their student education capabilities and provide strong support for enhancing higher education quality.