CRM Mode Selecting for SMEs Based on Group Analytic Hierarchy Process and Fuzzy Comprehensive Evaluation
Wang Shengjin
Journal of E-Technology, Vol. 6, No. 4, 2015.
DOI: 
Link: http://www.dline.info/jet/fulltext/v6n4/v6n4_2.pdf
Abstract:
This study presents a new selecting method of customer relationship management for Small and Medium Enterprises
based on group analytic hierarchy process and fuzzy comprehensive evaluation. The method uses a group analytic hierarchy
process to get the targetâ€™s weight, and evaluate the importance of the schemes by the fuzzy comprehensive evaluation method.
It not only embodies the decision makerâ€™s subjective intent, but also reflects the objectivity of the information. It is a conceptual
and strategic breakthrough about the customer relationship management selection for small and medium enterprises.