Motivators and Barriers of Chatbot Usage in Recruiting: An Empirical Study on the Job Candidates Perspective in Germany
Linda Schildknecht, Judith EiÃŸer, Stephan BÃ¶hm
Journal of E-Technology, Vol. 9, No. 4, 2018.
DOI: 10.6025/jet/2018/9/4/109-123
Link: http://www.dline.info/jet/fulltext/v9n4/jetv9n4_1.pdf
Abstract:
Human resource management and recruiting in particular are subject to constant change â€“ not least due to ever increasing digitalization. One way to improve efficiency in digital recruiting is to automate process steps using innovative
technologies. In this context, chatbots are innovative conversational systems that offer such a potential. When applied to the
field of recruiting, a chatbot can establish a new channel for the communication between a company and potential applicants.
This paper investigates motivators and barriers of recruiting chatbot usage as well as the candidatesâ€™ expectations and
preferences on the chatbot design. Moreover, factors influencing the perception of recruiting chatbots derived from the theory
of social presence were investigated. The empirical study was carried out in the form of a quantitative online questionnaire
within a sample of 213 respondents in Germany. As a result, the study reveals a general interest in the usage of recruiting
chatbots as well as important motivators, barriers, and design preferences from the candidate perspective.