Semantic Web Based Formalization of Argumentation Mechanism in E-Commerce Negotiation
SaÃ¯d Bachir, Kazar Okba, Benharkat AÃ¯cha-Nabila
Journal of Intelligent Computing, Vol. 3, No. 1, 2012.
DOI: 
Link: http://www.dline.info/jic/fulltext/v3n1/3.pdf
Abstract:
The argumentation-based negotiation is among the most recent negotiation approaches. It is studied in several research works which mainly propose general models. The modeling of argumentation-based negotiation mechanism for a specific domain such as e-commerce requires taking into account its specificity with regard to the nature of exchanged information, the various situations of the negotiation parts and advantages and disadvantages of possible decisions. The main issue in the use of the argumentation-based negotiation is the formalization of the negotiation mechanism. This study aims to propose a semantic web based formalization of argumentation mechanism in e-commerce negotiation; the proposed approach is inspired from the theoretical model developed by Toulmin, S. and the force field analysis technique of Lewin, K. We argue in this paper that our approach synthesizes and improves the general approaches of argumentation. The semantic web based formalization comprises the representation of the elements of arguments, the forces conducting the taken decisions, as well as the protocol of arguments exchange. Semantic web technologies are also employed in the representation of all knowledge which relates to marketplace and its elements (products, buyers and sellers). The electronic marketplace architecture presented in this work is a multi-agent system; the developed agents (Buyer agent and Seller agent) exploit a set of ontologies (MarketOntology, BuyerOntology, SellerOntology, LaptopOntology and ArgumentOntology). Laptops are chosen as a case of study of sold products.