Journal of Information Organization Angelo Públio, Sergio Nesteriuk 8 1 2018 http://www.dline.info/jio/fulltext/v8n1/jiov8n1_2.pdf Play-Driven Design (PDD) is a design model aimed at drawing the user’s attention to a content website, involving them and leading them to spontaneous creation of content. For the PDD to provide meaningful experiences and engage personas, this text addresses some game design elements, suggesting an iterative application and an evolutionary perspective of web design projects. When applied, the model boosts new approaches for the site to connect with the user.