Play-driven Design: Model for Engaging Person as in Content Sites
Angelo PÃºblio, Sergio Nesteriuk
Journal of Information Organization, Vol. 8, No. 1, 2018.
DOI: 
Link: http://www.dline.info/jio/fulltext/v8n1/jiov8n1_2.pdf
Abstract:
Play-Driven Design (PDD) is a design model aimed at drawing the userâ€™s attention to a content website, involving them and leading them to spontaneous creation of content. For the PDD to provide meaningful experiences and engage personas, this text addresses some game design elements, suggesting an iterative application and an evolutionary perspective
of web design projects. When applied, the model boosts new approaches for the site to connect with the user.