@article{2406,
  author = {Rachita Nagpal, Chetan Sharma},
  title = {Marketing Digitally: Hybrid Approach},
  journal = {Journal of Information & Systems Management},
  year = {2017},
  volume = {7},
  number = {4},
  doi = {},
  url = {http://www.dline.info/jism/fulltext/v7n4/jismv7n4_1.pdf},
  abstract = {The increase in the field of technology and usage of social media has influenced the marketing strategy to a great extent. The marketers nowadays are striving to advertise its product and services in such a way that it attracts
the common people to buy a product or a service. Some marketers are facing a problem as to which technology they
should adapt. The paper represents a hybrid approach that can be used to enhance the growth of a product or a service by combining the Social media marketing, Customer Referencing Marketing and Digital Marketing Model in the field of communication.},
}