Journal of Information & Systems Management Danco Davcev, Goran Jakimovski 7 3 2016 http://www.dline.info/jism/fulltext/v6n3/jismv6n3_2.pdf Integration of mobile devices in the multimedia delivery systems provides the users with access to multimedia content outside the classroom (workplace). In order to provide users with multimedia content that is suitable for their mobile devices and according to their needs, we use the mobile cloud (mCloud) computing environment as paradigm that is ideal to overcome these problems. In this paper, we propose a model for mobile, collaborative and creative multimedia learning in Mobile Cloud (mCloud) environment which goes beyond the existing solutions and provides personalized delivery of multimedia learning content. Our empirical results confirm that the increased possibilities for the exchange of ideas among the students and teachers within the Mobile Cloud (mCloud) and/or Social Networks (SN) lead to more creative work of the students (mobile learners) confirming the efficiency and usability of the proposed model.