Journal of Information & Systems Management Senthil Kumar K.T, Ponnusamy R 8 1 2018 http://www.dline.info/jism/fulltext/v8n1/jismv8n1_2.pdf The impact of social media, specially facebook and Twitter, at their usage habits of University College students by checking out for correlations between guidelines on social media and purchase patterns. Moreover, the studies additionally examine the position of gender and social media usage frequency on purchase patterns. In our proposed paper we found out that both Facebook and Twitter are getting used to reap income information and promotions. Moreover, gender has an impact on each social networking websites. Additionally, this take a look at located the higher the frequency of social media usage the more likely clients are to store on the companies they have befriended. Social media is a popular trend nowadays, specifically among college students. Companies are constantly seeking out new ways to attain clients, specifically ones readying to enter the work force. This observes examines the effect of social media on the buying habits of university students.