Marketing Digitally: Hybrid Approach
Rachita Nagpal, Chetan Sharma
Journal of Information & Systems Management, Vol. 7, No. 4, 2017.
DOI: 
Link: http://www.dline.info/jism/fulltext/v7n4/jismv7n4_1.pdf
Abstract:
The increase in the field of technology and usage of social media has influenced the marketing strategy to a great extent. The marketers nowadays are striving to advertise its product and services in such a way that it attracts
the common people to buy a product or a service. Some marketers are facing a problem as to which technology they
should adapt. The paper represents a hybrid approach that can be used to enhance the growth of a product or a service by combining the Social media marketing, Customer Referencing Marketing and Digital Marketing Model in the field of communication.