Impact of Social Networks on Students Purchasing Patterns
Senthil Kumar K.T, Ponnusamy R
Journal of Information & Systems Management, Vol. 8, No. 1, 2018.
DOI: 
Link: http://www.dline.info/jism/fulltext/v8n1/jismv8n1_2.pdf
Abstract:
The impact of social media, specially facebook and Twitter, at their usage habits of University College students
by checking out for correlations between guidelines on social media and purchase patterns. Moreover, the studies additionally
examine the position of gender and social media usage frequency on purchase patterns. In our proposed paper we found
out that both Facebook and Twitter are getting used to reap income information and promotions. Moreover, gender has an
impact on each social networking websites. Additionally, this take a look at located the higher the frequency of social media
usage the more likely clients are to store on the companies they have befriended. Social media is a popular trend nowadays,
specifically among college students. Companies are constantly seeking out new ways to attain clients, specifically ones
readying to enter the work force. This observes examines the effect of social media on the buying habits of university students.