@article{1217,
  author = {Manel KHADRAOUI, Jamel-Eddine GHARBI},
  title = {Initial Trust Toward an Unknown Website},
  journal = {Journal of Information Security Research},
  year = {2013},
  volume = {4},
  number = {2},
  doi = {},
  url = {http://www.dline.info/jisr/fulltext/v4n2/5.pdf},
  abstract = {Trust is a dynamic concept that evolves during a relationship. We study the initiation phase of trust toward an unknown website. We propose three sets of drives of initial trust: relational concepts (perceived value and satisfaction), in individual concept (trust propensity) and a contextual concept (structural assurance). We adopted the quasi- experimentation method for data collection. We have obtained 388 questionnaires. We have used structural equation modeling and we adopted multi-group analyses to test the moderator role of trust propensity.},
}