The Impact of Dependence on Trust, Relationship Commitment and Information Sharing: Based on â€œ a company + farmers â€œ Data in China
Shaoling Fu, Famin Yi, Hongfei Zhan
Journal of Information Technology Review, Vol. 6, No. 4, 2015.
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Abstract:
The purpose of this study is to explore the impact of dependence on trust, relationship commitment and information
sharing from the perspective of farmers in â€œa company + farmersâ€ organization. Subjected to 462 farmers from Guangdong
and Hainan province in China, structural equation model was undertaken to examine the empirical study on the relationship
among dependence, trust, relationship commitment and information sharing between farmers and companies. The results
show that: dependence has a significant positive impact on trust and relationship commitment, while does not has a direct
significant impact on information sharing. Trust has a significant positive impact on relationship commitment and information
sharing between farmers and company. Relationship commitment has a significant positive impact on information sharing.
These findings give some guidelines to agricultural managers. If managers can improve the farmers` dependence on companies,
the company will establish a high level of trust and relationship commitment with farmers, which promote farmers to share the
production information with companies so that enterprises can effectively monitor the process of production in order to
improve the quality and safety of agricultural products.