A Study on Brand Commitment and Brand Trust towards Brand Loyalty of Branded Systems
Ida Hidayanti, Nuryakin Yakin
Journal of Information Technology Review, Vol. 8, No. 3, 2017.
DOI: 
Link: http://www.dline.info/jitr/fulltext/v8n3/jitrv8n3_1.pdf
Abstract:
The business competition is a higher sharpening, consumer preferences and behavior change information
technology develops rapidly on business to focus on better respond and to enhance customer loyalty. The brand competition
of PC is increasingly competitive. The manufacturers is trying to needs and wants of consumers by offering a variety of
products with a many categories based on specifications, color, size and price. The aim of this study is to investigate the effects
of brand experience and brand trust to enhancing brand commitment. The data of the study collected by survey method. The
sample in this research is the students from three cities in Indonesia as Yogyakarta, Semarang and Jakarta. The analysis of
this research uses SEM. The results of testing four hypotheses of the study as significant. Brand experie