An Empirical Study to Understanding Studentsâ€™ Continuance Intention Use of Multimedia Online Learning
Taqwa Hariguna
Journal of Information Technology Review, Vol. 9, No. 2, 2018.
DOI: https://doi.org/10.6025/jitr/2018/9/2/60-69
Link: http://www.dline.info/jitr/fulltext/v9n2/jitrv9n2_3.pdf
Abstract:
The objective of the study was to assess the studentsâ€™ continuance intention toward multimedia online learning
such as their perceived usefulness, ease-of-use, and flow experience. The samples were 523 students who used off-campus/
online learning resources and examined the content online learning resources and its multimedia aspects. An Extended of
Technology Acceptance Model (TAM) was used to predict the students continuance intention. The results indicate that
studentsâ€™ intention is influenced positively by their perceived usefulness, ease-of-use, and their flow experience. It is
recommended that multimedia online learning designers should be more specific in determining target users to receive and
foster more positive continuance intention.