Impact of Media Advertisements using Video Games in Cities
Guillermo Fernando RodrÃ­guez HerrejÃ³n
Journal of Information Technology Review, Vol. 11, No. 3, 2020.
DOI: https://doi.org/10.6025/jitr/2020/11/3/105-113
Link: http://www.dline.info/jitr/fulltext/v11n3/jitrv11n3_3.pdf
Abstract:
We in this work have studied the video games content which are produced in the media in a small city in Mexico. We took a time frame between 1985 and 2000. The analysis in this work has enabled us to study the workflow of integrating such technologies into small cities in Mexico at the time of their introduction, and we found that by means of several advertisements and propaganda strategies, video games became true objects of desire and signs of modernity.