An Overview On User Interface Design Issues and Impact to Ecommerce Website Succsess
Waud Osama Habbal, Qigang Gao
Journal of Information Technology Review, Vol. 2, No. 2, 2011.
DOI: 
Link: http://www.dline.info/jitr/fulltext/v2n2/5.pdf
Abstract:
The fundamental nature for consumers to access an E-commerce business is via online user interface of its website, therefore the user interface design of E-commerce websites plays a crucial role impacting to the success of E commerce business. This paper presents a survey study on the key issues of the user interface design for E-commerce websites, and their impact to the consumersâ€™ shopping experience and satisfaction. Since the customers who use e commerce only interact with web interfaces, how to capture the most important perspective of customers by providing attractive and pleasant interface features, and gaining trust and prospect relationships, are becoming one of the biggest challenges for E-commerce businesses. This survey study focuses on what are the main characteristics of successful user interface design for E-commerce websites, and the categorization summaries and analysis on the existing interface design methods and techniques. The evaluation methods of interface performance are also discussed, such as how the user interface design factors influence on the efficiency and popularity of E-commerce websites, etc.