@article{4454,
  author = {Glory S, Nelsonmandela S},
  title = {The Effect of Visual Merchandising Elements on Visitor Engagement and Sales in Art Galleries},
  journal = {Journal of Multimedia Processing and Technologies},
  year = {2025},
  volume = {16},
  number = {2},
  doi = {https://doi.org/10.6025/jmpt/2025/16/2/47-56},
  url = {https://www.dline.info/jmpt/fulltext/v16n2/jmptv16n2_1.pdf},
  abstract = {This research explores the impact of visual merchandising elements on visitor engagement, satisfaction, and
purchasing behavior in art galleries. Drawing upon the Servicescape Model and the Stimulus-Organism-
Response (S-O-R) Model, the study integrates findings from a comprehensive literature review and qualitative
analysis of semi-structured interviews and focus groups. Key visual merchandising elements, including
lighting, layout, color schemes, signage, and interactive displays, are examined for their influence on visitor
emotions and cognitive responses.},
}