Journal of Multimedia Processing and Technologies Ilija Hristoski, Tome Dimovski, Violeta Manevska 11 3 2020 https://doi.org/10.6025/jmpt/2020/11/3/102-109 http://www.dline.info/jmpt/fulltext/v11n3/jmptv11n3_4.pdf Recently it is found that the new NoSQL databases have better features and capabilities where the older ones do not have. In this work, we present the NoSQL graph databases, and propose a graph data model that corresponds to a generic traditional relational database model found within the majority of today’s 112C e-Commerce applications. The act of mapping relational databases to graph databases provides a solid basis for carrying out profound analyses of the implicit relationships among entity types’ instances and gaining significant insights that cannot be incurred otherwise.