Progress in Computing Applications Shailesh Shivakumar, P.V Suresh 7 1 2018 http://www.dline.info/pca/fulltext/v7n1/pcav7n1_3.pdf Segregating the web page content into logical chunks is one of the popular techniques for modular organization of web page. While chunk based approach works well for public web scenarios, in case of mobile-first personalization cases, chunking strategy would not be as effective due to dynamic nature of the content and due to the nature of content granularity. In this paper, we propose a novel framework Micro chunk based Web Delivery Framework which uses micro chunk. The framework aims to address the challenges posed by regular chunk in a personalized scenario. We will look at the techniques for creating micro chunk and we will discuss the advantages of micro chunk when compared to a regular chunk for a personalized mobile web scenario. We have created a prototype application implementing the Micro chunk based Web Delivery Framework and benchmarked it against We have benchmarked the performance statistics against regular personalized web application to quantify the performance improvements achieved by micro chunk design.