Pricing and Advertisement in a Manufacturer-Retailer Closed-loop Supply Chain
Jian Tan
Progress in Computing Applications, Vol. 5, No. 1, 2016.
DOI: 
Link: 
Abstract:
In order to study price decision and advertising coordinate strategy, we divided the closed-loop supply
chain into two cases including the retailer recycling and manufacturer recycling. With the impact of advertising for
market demand and recycling, by using the game theory, we established two mathematical models, the results show that
the manufacture recycling mode is conducive to retailer, retailer recycling mode helps manufacturer. Compared to retailer
recovery, the share proportion of advertising costs of retailer is smaller of manufacture recovery. The retailer advertising
share proportion of manufacturer recovery is negatively correlated with the advertising recovery efficiency factor, positive
correlation with the advertising and marketing efficiency factor. The retailer advertising share proportion of retailer
recovery has nothing to do with the cost of advertising marketing efficiency factor, recovery efficiency factor. At last we
proved the related conclusion through simulation.