E-business and its Competitive Advantages: A Case of a Motorcycle Industry in Indonesia
Noor Sembiring, Fahmi Rizani
Progress in Machines and Systems, Vol. 7, No. 2, 2018.
DOI: https://doi.org/10.6025/pms/2018/7/2/72-81
Link: http://www.dline.info/pms/fulltext/v7n2/pmsv7n2_3.pdf
Abstract:
This study seeks to determine and analyze the effect of e-business technologies on competitive advantage;
Supply Chain Management integration and its collaboration with competitive advantage; integration and collaboration of
e-business technologies in Supply Chain Management; and determining and analyzing the effect of e-business technologies
on marketing performance. The study further seeks to determine and analyze: the effect of Supply Chain Management
integration and collaboration on marketing performance; the effect of competitive advantage on marketing performance;
and the collective effect of e-business technologies, Supply Chain Management integration and collaboration, and competitive
advantage on marketing performance. The study uses a descriptive survey method with a sample size of 275 respondents, and
the data analysis method used is Structural Equation Modeling. Findings indicate that e-business technologies have a
positive and significant impact on competitive advantage. The integration of Supply Chain Management proved positive
with a significant impact on competitive advantage. However, when seen partially, it turns out that e-business technologies
effects competitive advantage but proves to have no effect on marketing performance. It also turns out that the most dominant
collaboration of Supply Chain Management affects marketing performance.