Abstract Customer Relationship Management (CRM) has been one of the fastest growing businesses. CRM is gaining interests because of its focus on the customer behaviour and thus it’s potential for increasing revenues. Firms use CRM systems to improve their customer understanding, increase their products and services quality, reduce cost, and thus increase profitability. However, serious costs including failure to achieve successful CRM... Customer Relationship Management (CRM) has been one of the fastest growing businesses. CRM is gaining interests because of its focus on the customer behaviour and thus it’s potential for increasing revenues. Firms use CRM systems to improve their customer understanding, increase their products and services quality, reduce cost, and thus increase profitability. However, serious costs including failure to achieve successful CRM may result in experiencing significant difficulties for adopting companies and may put them out of business. This study aims to study in depth the critical success factors affecting the implementations of CRM system by introducing theoretical framework that categorising critical success factors regardless the type of business. The framework was applied on two case studies with different businesses to draw some interesting results. Read More Read Less

Abstract Facebook is a social network for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Among the varied social media platforms, Facebook deserves a special mention with regard to promotion of a tourism destination. Facebook offers travel brands the ability to identify prospective travelers, communicate directly with users, engage with advocates and create... Facebook is a social network for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Among the varied social media platforms, Facebook deserves a special mention with regard to promotion of a tourism destination. Facebook offers travel brands the ability to identify prospective travelers, communicate directly with users, engage with advocates and create branded experiences through advertisements and custom developed Facebook applications. Facebook will also serve as a consumer market research tool for destinations to gather user insights, measure content engagement and crowd source ideas before bringing them to market. However, the biggest obstacle to promoting a destination on Facebook is budgeting and staffing. By sharing travel experiences on Facebook consumers are inspiring visitation through textual, photographic and video word-of-mouth recommendations.This article aims at highlighting how Facebook is used as a tool for promoting a tourism destination, strategies that can be effectively used, challenges and some success stories across the globe. Read More Read Less

Abstract In modern society, both enterprises and institutions would face a common problem which was how the accounting staff handle the finances. Due to the different properties, this two types of units could lead to the difference how to handle this units. This paper was to research and analyze problems from this aspect, and based on the analysis and research, and... In modern society, both enterprises and institutions would face a common problem which was how the accounting staff handle the finances. Due to the different properties, this two types of units could lead to the difference how to handle this units. This paper was to research and analyze problems from this aspect, and based on the analysis and research, and to compare the specific difference of institutions and enterprises, then put forward the corresponding point of view for research better understanding. Read More Read Less

Abstract Cloud computing has become over the last years an important paradigm in the computing landscape. Its principle is to provide decentralized services and allows client to consume resources on a pay-as you-go model. The growing demand for this type of service brings providers service clouds to increase the size of their infrastructure to the point that the energy consumption and... Cloud computing has become over the last years an important paradigm in the computing landscape. Its principle is to provide decentralized services and allows client to consume resources on a pay-as you-go model. The growing demand for this type of service brings providers service clouds to increase the size of their infrastructure to the point that the energy consumption and associated costs become very important. This cloud infrastructure comprise several compoments such as servers, cooling systems, etc. In the server of data center , CPU and RAM are the compoments which consumes an important quantity of energy. In this paper, we present three policies (FDT, DDT based on CPU utilization thresholds and DRT based on CPU utilization and RAM capacity) each one with two phases. The selection phase which is based on physical resources thresholds (one or two physical resources) and the allocation phase to place the migrated VM on hosts. We simulate the proposed approaches on CloudSim simulator and compare them with existed approaches. Our proposal allows reducing energy consumption, number of migrations, the number of SLA violations and thus minimizing the CO2 emission. Read More Read Less