Fourth Fifth International Conference on Science and Technology Metrics (STMet 2024)
 

 

You’re truly a Wonderful Support, Just like my elder sister: A Bibliometric Exploration of Online Motherhood Redefined by Momfluencers
Monika Tufchi, Nidhi Sinha
Ph.D. Scholar, School of Management Bennett University Greater Noida, India., Associate Professor, School of Management Bennett University, Greater Noida, India
Abstract: The advent of social media driven platforms have fundamentally transformed the way individuals connect with each other. This shift has created the way for the emergence of distinctive types of content creators, widely known as mummy influencers. Despite their increasing influence, there has yet to be a comprehensive bibliometric study offering a complete overview of momfluencers across various disciplines. This study represents the first attempt to provide a holistic view of 24 years of trends and developments in this field. We conducted an in-depth examination of 160 research articles from SCOPUS, published between 2000 and 2024, to shed light on the knowledge structure within this domain. Using VOSviewer and Biblioshiny packages, the findings are revealed in the form of six major research clusters: Moms’ Virtual Village, Commercializing Digital Narratives, Digital Motherhood: Benefits and Challenges, Mumpreneurship, Dimensions of Mommy Blogging, and Digital Health Information-Seeking Behavior - and offers future directions for the business and management scholars working in the domain.
Keywords: Influencer Marketing, Mommy Influencers, Sharenting, Disclosure, Mompreneurs, Motherhood, Instagram, Social Media, Instagram, Bibliometric Analysis You’re truly a Wonderful Support, Just like my elder sister: A Bibliometric Exploration of Online Motherhood Redefined by Momfluencers
DOI:https://doi.org/10.6025/stm/2024/5/1-14
Full_Text   PDF    Download:   167  times
References:


[1] Atwell, G. J., Kicova, E., Vagner, L., Miklencicova, R. (2019). Parental engagement with social media platforms: Digital mothering, children’s online privacy, and the sense of disempowerment in the technology-integrated society. Journal of Research in Gender Studies, 9(2), 44-49.

[2] Archer, C., Kao, K. T. (2018). Mother, baby and Facebook makes three: does social media provide social support for new mothers?. Media International Australia, 168(1), 122-139.

[3] Beuckels, E., De Jans, S. (2022). ‘My mom got influenced by yours’: the persuasiveness of mom influencers in relation to mothers’ food assessments and decisions. Appetite, 178, 106269.

[4] Brosch, A. (2018). Sharenting–Why do parents violate their children’s privacy?. The new educational Review, 54, 75-85.

[5] Brosch, A. (2016). When the child is born into the Internet: Sharenting as a growing trend among parents on Facebook.

[6] Burke-Garcia, A., Kreps, G. L., Wright, K. B. (2018). Perceptions about disseminating health information among mommy bloggers: quantitative study. JMIR research protocols, 7(4), e7764.

[7] Bernhardt, J. M., Felter, E. M. (2004). Online pediatric information seeking among mothers of young children: results from a qualitative study using focus groups. Journal of medical Internet research, 6(1), e36.

[8] Brady, E., Guerin, S. (2010). “Not the romantic, all happy, coochy coo experience”: A qualitative analysis of interactions on an Irish parenting web site. Family relations, 59(1), 14-27.

[9] Choi, G. Y., Lewallen, J. (2018). “Say Instagram, kids!”: Examining sharenting and children’s digital representations on Instagram. Howard Journal of Communications, 29(2), 144-164.

[10] Cino, D., Formenti, L. (2021). To share or not to share? That is the (social media) dilemma. Expectant mothers questioning and making sense of performing pregnancy on social media. Convergence, 27(2), 491-507.

[11] Chee, R. M., Capper, T. S., Muurlink, O. T. (2023). The impact of social media influencers on pregnancy, birth, and early parenting experiences: A systematic review. Midwifery, 103623.

[12] Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of business research, 133, 285-296.

[13] Ellegaard, O., Wallin, J. A. (2015). The bibliometric analysis of scholarly production: How great is the impact? Scientometrics, 105, 1809-1831.

[14] Ekinsmyth, C. (2013). Managing the business of everyday life: The roles of space and place in “mumpreneurship”. International Journal of Entrepreneurial Behaviour & Research, 19(5), 525-546.

[15] Freitas, T. M. L., Leite, R. S., de Rezende Pinto, M. (2024). Motherhood and consumption: A systematic review and directions for future research. International Journal of Consumer Studies, 48(4), e13071.

[16] Gleeson, D. M., Craswell, A., Jones, C. M. (2019). Women’s use of social networking sites related to childbearing: An integrative review. Women and Birth, 32(4), 294-302.

[17] Hudson Breen, R., Leung, A. (2020). Choosing mothering and entrepreneurship: a relational career-life process. International Journal of Gender and Entrepreneurship, 12(3), 253-271.

[18] Holiday, S., Densley, R. L., Norman, M. S. (2021). Influencer marketing between mothers: The impact of disclosure and visual brand promotion. Journal of Current Issues & Research in Advertising, 42(3), 236-257.

[19] Holiday, S., Norman, M. S., Densley, R. L. (2022). Sharenting and the extended self: Self-representation in parents’ Instagram presentations of their children. Popular communication, 20(1), 1-15.

[20] Jorge, A., Marôpo, L., Coelho, A. M., Novello, L. (2022). Mummy influencers and professional sharenting. European journal of cultural studies, 25(1), 166-182.

[21] Koba, A. (2024, August 5). “Influencer Marketing Benchmark Report”: Influencer marketing hub. https://influencermarketinghub.com/june-influencer-marketing-report/

[22] Lagan, B. M., Sinclair, M., Kernohan, W. G. (2006). Pregnant women’s use of the internet: a review of published and unpublished evidence. Evidence Based Midwifery, 4(1), 17-23.

[23] Lopez, L. K. (2009). The radical act of’ mommy blogging’: redefining motherhood through the blogosphere. New media & society, 11(5), 729-747.

[24] Linnenluecke, M. K., Marrone, M., Singh, A. K. (2020). Conducting systematic literature reviews and bibliometric analyses. Australian Journal of Management, 45(2), 175-194.

[25] Mustak, M., Salminen, J., Plé, L., Wirtz, J. (2021). Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda. Journal of Business Research, 124, 389-404.

[26] Mackenzie, J., Zhao, S. (2021). Motherhood online: Issues and opportunities for discourse analysis. Discourse, Context & Media, 40, 100472.

[27] McDaniel, B. T., Coyne, S. M., Holmes, E. K. (2012). New mothers and media use: Associations between blogging, social networking, and maternal well-being. Maternal and child health journal, 16, 1509-1517.

[28] Nieuwboer, C. C., Fukkink, R. G., Hermanns, J. M. (2013). Peer and professional parenting support on the Internet: a systematic review. Cyberpsychology, behavior, and social networking, 16(7), 518-528.

[29] Pedersen, S., Smithson, J. (2013, May). Mothers with attitude—How the Mumsnet parenting forum offers space for new forms of femininity to emerge online. In Women’s studies international forum (Vol. 38, pp. 97-106). Pergamon.

[30] Rathbone, A., Prescott, J. (2019). “I Feel Like A Neurotic Mother at Times”—a mixed methods study exploring online health information seeking behaviour in new parents. Mhealth, 5.

[31] Rodrigues, M., Daniel, A. D., Franco, M. (2023). What is important to know about mumpreneurship? A bibliometric analysis. International Journal of Organizational Analysis, 31(7), 3413-3435.

[32] Stern, M. J., Cotten, S. R., Drentea, P. (2012). The separate spheres of online health: Gender, parenting, and online health information searching in the information age. Journal of family issues, 33(10), 1324-1350.

[33] Wexler, A., Davoudi, A., Weissenbacher, D., Choi, R., O’Connor, K., Cummings, H., Gonzalez-Hernandez, G. (2020). Pregnancy and health in the age of the Internet: A content analysis of online “birth club” forums. PloS one, 15(4), e0230947

Copyright © 2023 dline.info