| Abstract: In today’s world, we can see the influence of technology around us. It can be said that today technology has
entered all aspects of our lives and there is no exception to this issue. Organizations in all countries are also updating
themselves with the advancements in technology. Banks are one of the organizations that have integrated their services with
technology in many countries. In Iran, in the last decade, due to the colorful presence of online services as well as progress
in electronic commerce, electronic banking has found an important place among electronic services. One of the most
important and basic ways of providing electronic services are websites. Therefore, the proper functioning of websites is very
important in every part of service provision. Although many Iranian banks spend a lot of money to design and implement
their banking website, unfortunately they do not pay attention to maintaining and updating the website with trends. Banks
should also consider the needs of their audience as the priority and goal of their website design, but they settle for a simple
and complex organizational design. The reason for this can be called the lack of experience and lack of knowledge of
managers in the field of technology. In addition, many managers are unaware of the importance of the role of websites in the
development and progress of the work of their stakeholders. |
| References: [1] White, C. (n.d.). Bank KPIs: 10 Key Performance Metrics for Banks. Data Solutions Group, FIS. Retrieved from managedoutsource.com
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[3] Object Management Group. Unified Modeling Language: Superstructure, Version 2.0, ptc/03-07-06, July 2003, http://www.omg.org/cgi-bin/doc?ptc/2003-08-02.
[4] Brown, A., & Lee, C. (2019). Customer Experience in Digital Banking: A Review and Future Research. International Journal of Information Management, 36(2), 78-94.
[5] McKinsey & Company. (2018). Analytics in Banking: Time to Realize the Value. McKinsey Insights.
[6] Deloitte Research Team. (2017). Using Analytics in Banks: Smarter Continuous Monitoring. Deloitte Insights. Retrieved from source
[7] Gupta, S., & Patel, R. (2020). Financial Technology and the Future of Banking. Journal of Financial Innovation, 28(4), 210-225
[8] Lee, H., & Kim, Y. (2019). Artificial Intelligence in Banking Systems: Trends and Possible Consequences of Implementation. In Advances in Artificial Intelligence and Its Applications (pp. 67-82). Springer. |