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Youyu Hu

ABSTRACT:This article introduces a recognition learning system based on a poetry database and text pattern function. The system aims to help students better understand and remember poetry and improve the efficiency of Chinese language learning. The system’s core components include a poetry database, text pattern recognition, and personalized learning modules. The poetry database contains a wealth of poetry works, providing students with rich learning resources. The text pattern recognition module can automatically recognize patterns in poetry, such as rhyme and contrast, to help students understand the structural characteristics of poetry. The personalized learning module provides suggestions and exercises based on students’ learning progress and abilities to achieve precise teaching.

 

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Nitesh Kanojiya, Pooja Sharma

ABSTRACT: Consumer behaviour towards mobile phones is increasingly becoming a focus of marketing research. In particular, consumer buying behaviour in the mobile phones industry, and online reviews of the existing customers from adoption motivation to post-usage behaviour has become a significant focus of research in the field of marketing. The results of the research confirm that online reviews play a vital role and influence consumer behaviour towards mobile phone purchase decisions by affecting their perception, motivation, and lifestyle. India is one of the fastest-growing economies in the world, and the mobile phone industry is growing very fast. For consumers, mobile phones have become essential parts of personal and business life. There is a continuous increase in disposable income; there has been a major shift in the attitude and aspirations of consumers. This research analyses the influence of online reviews and buying behaviour in mobile phone purchases. The recent growth of mobile phone usage is an observable fact that crosses all age and gender boundaries. Hence, this research explores through quantitative analysis some of the key factors believed to affect consumers’ attitudes and behaviours towards mobile phone purchases.

 

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Introducing a Process-Oriented Framework for the Design of Advertising Campaigns-

       

ABSTRACT: Research on advertising campaigns is intriguing due to their recent emergence and rapid expansion. These campaigns encounter various challenges, such as determining the most effective advertising strategies to achieve their objectives. This study aims to present a practical model for advertising campaigns, outlining the necessary steps for companies to follow. The research methodology involved a qualitative analysis of 180 advertising-related articles, with 80 articles selected as a sample through library studies. Data collection included semi-structured interviews with 10 advertising experts and the distribution of an open questionnaire to identify key indicators. The findings led to developing a framework comprising 9 categories, 27 themes, and 54 indicators for advertising campaigns. Indicators such as storyboards, client briefs, campaign scripting, and slogan writing are identified as novel elements within campaign models, offering valuable insights for advertising organizations.

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