Abstract In developing countries eLearning is emerging as a fascinating approach. This study intends to address the student and teacher attributes influencing the student eLearning satisfaction in developing country. Enough research has been done for eLearning satisfaction in developed countries; however lack of research address the student eLearning satisfaction in developing countries, having different environmental and technological differences. Quantitative survey technique is... In developing countries eLearning is emerging as a fascinating approach. This study intends to address the student and teacher attributes influencing the student eLearning satisfaction in developing country. Enough research has been done for eLearning satisfaction in developed countries; however lack of research address the student eLearning satisfaction in developing countries, having different environmental and technological differences. Quantitative survey technique is used to collect data from students enrolled in online mode of study. The result presents that the student’s and teacher’s attitude towards eLearning, their computer efficacy, interaction among students, instructor enthusiasm to teach; significantly influence the student eLearning satisfaction. The results will help educational institutes to improve student satisfaction and strengthen their eLearning implementation. Read More Read Less

Abstract The last decade is characterized by digital technology infusion in many walks of life including learning. Realizing this potential the study is framed with the intentional of creating new technology learning. This study intents to apply digital technology and the creative pedagogy to the curriculum of college of commerce and management at technology universities, in order to stimulate students’ learning interests,... The last decade is characterized by digital technology infusion in many walks of life including learning. Realizing this potential the study is framed with the intentional of creating new technology learning. This study intents to apply digital technology and the creative pedagogy to the curriculum of college of commerce and management at technology universities, in order to stimulate students’ learning interests, learning initiatives, and critical thinking skills. This project is a three-year research plan and currently only the first year of the project was permitted and under engagement. This study compiled the digital-media teaching materials in the field of business administration, corresponding with the requirements of two courses “Innovative Technology Management” and “Cultural and Creative Industries Management”. The innovative pedagogy is applied to the two courses to achieve the main goal of developing student’s problem-solving knowledge and abilities. The participants will be the junior students in the college of commerce and management at China University of Science and Technology. The two courses require students to download and preview the digital teaching materials from the WebDrive in advance of each class. There are activities of group discussion and achievement evaluation during each class to facilitate enhancing students’ learning interests and learning effectiveness. Both group discussion and achievement evaluation are conducted once every three weeks and there are total six group discussions and six assessments in the 16- topic/week session. For course “Innovative Technology Management”, the digital teaching materials cover topics of creativity theories and practices, commercial innovation models and innovative technology management. And course “Cultural and Creative Industries Management” developed teaching materials of 16 units, and also held a “project planning contest for local cultural roots” for the junior students to cultivate their creativity, integration and implementation capabilities. Read More Read Less

Abstract The purpose of this study is to explore and conceptualize different cognitive patterns found among website users in accessing and using websites. Following procedures defined in Q methodology, twenty one graduate students were recruited and asked to classify thirty seven website usability measures in terms of personal importance, in using their university websites. Three different cognitive patterns in using websites... The purpose of this study is to explore and conceptualize different cognitive patterns found among website users in accessing and using websites. Following procedures defined in Q methodology, twenty one graduate students were recruited and asked to classify thirty seven website usability measures in terms of personal importance, in using their university websites. Three different cognitive patterns in using websites are identified: (1) use-focused, (2) goal-focused and (3) information-focused. Use-focused group concerns mostly about easy navigational features, error-free functionalities, and so on while goal-focused cares for explicit segmentation for different functionality, educationspecific content and features, etc. Information-focused desires integrated search functions, information protection, timely update, etc. This research successfully applies Q methodology in identifying different cognitive patterns in play in accessing and using websites. Results provide convincing evidence to support different cognitive patterns in using websites, and suggest that these patterns be recognized and managed in constructing and maintaining websites. Read More Read Less