Abstract The increase in the field of technology and usage of social media has influenced the marketing strategy to a great extent. The marketers nowadays are striving to advertise its product and services in such a way that it attracts the common people to buy a product or a service. Some marketers are facing a problem as to which technology they should adapt.... The increase in the field of technology and usage of social media has influenced the marketing strategy to a great extent. The marketers nowadays are striving to advertise its product and services in such a way that it attracts the common people to buy a product or a service. Some marketers are facing a problem as to which technology they should adapt. The paper represents a hybrid approach that can be used to enhance the growth of a product or a service by combining the Social media marketing, Customer Referencing Marketing and Digital Marketing Model in the field of communication. Read More Read Less

Abstract Due to the increasing need of using distributed databases, a high demand on sharing data to easily update and access the useful information without any interruption. The sharing of distributed databases cause a serious issue of securing information since the databases consists of sensitive personal information. To preserve the sensitive information and at the same time, releasing the useful information, a significant effort... Due to the increasing need of using distributed databases, a high demand on sharing data to easily update and access the useful information without any interruption. The sharing of distributed databases cause a serious issue of securing information since the databases consists of sensitive personal information. To preserve the sensitive information and at the same time, releasing the useful information, a significant effort is made by the researchers under privacy preserving data publishing that have been received considerable attention in recent years.In this work, a new privacy measures, called c-mixture is introduced to maintain the privacy constraint without affecting utility of the database. In order to apply the proposed privacy measure to privacy preserving data publishing, a new algorithm called, CPGEN is developed using genetic algorithm and multi-objective constraints. The proposed multi-objective optimization considered the multiple privacy constraints along with the utility measurement to measure the importance. Also, the proposed CPGEN is adapted to handle the cold-start problem which is commonly happened in distributed databases. The proposed algorithm is experimented with adult dataset and quantitative performance is analyzed using generalized information loss and average equivalence class size metric. From the experimentation, we proved that the proposed algorithm maintained the privacy and utility as compared with the existing algorithm. Read More Read Less

Abstract A wireless sensor network consists of a collection of hundreds or thousands of sensor nodes/ relay nodes with sensing, transmitting module. These sensor nodes execute tasks that were assigned to them in a hostile environment. The security feature along with the ad-hoc nature, irregular connectivity, and resource limitations of relay network result in a number of design challenges. There is currently enormous research... A wireless sensor network consists of a collection of hundreds or thousands of sensor nodes/ relay nodes with sensing, transmitting module. These sensor nodes execute tasks that were assigned to them in a hostile environment. The security feature along with the ad-hoc nature, irregular connectivity, and resource limitations of relay network result in a number of design challenges. There is currently enormous research potential in the area of WSN. In this paper we present a brief survey of Cluster based energy efficient and fault tolerant n- coverage in WSNs. First we outline the energy efficient and fault tolerant with their corresponding countermeasures in WSNs. Then we present a holistic view of cluster based energy, fault tolerant, coverage conservation and security issues in WSN. Also we highlight the various security and coverage issues in WSN.We have also pointed out the research areas in Cluster based energy efficient and fault tolerant n- coverage in WSNs. Read More Read Less